In 1968 Hummel signs its first sponsorship deal
with football club, Duisburg, from the 2nd German
Bundesliga
In 1969 Hummel launches its first collection of
sportswear.
In 1969 Hummel signs a sponsorship deal with
mighty Real Madrid.
In 1992 The Danish national football team wins the
European Championship – wearing Hummel.
In 2012 Hummel strengthens in the German market
by signing a sponsorship deal with Karlsruher.

The passion to design, source and market sport and
sport fashion products carrying the unique hummel
heritage. We target teams and people with character
working as a team with good energy and spirit. We
grow our business through express market
responsiveness, close supply chain partnerships,
unique expressive designs, storytelling and a
continuous profitability focus.